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A Good Thing Going

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Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

up a Kent and you«ve got a good thing going. ̄ In 1964 tobacco marketers voluntarily agreed to implement what came to be known as the Cigarette Advertising Code in an effort to minimize the FTC«s ad restrictions. Drawn up by an industry ...

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