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A Brand is a Belgian rock group featuring Dag Taeldeman. Their hits include "Riding Your Ghost", "Hammerhead", "Beauty Booty Killerqueen" and "Time".

Printed dictionaries and other books with definitions for A brand

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Google previewEntrepreneurship Lessons for Success (Collection) (2012)

by Bruce Barringer, Edward D. Hess, Charles F. Goetz, R. Duane Ireland

A brand is a set of attributes that people associate with a business. These attributes can be positive, such as trustworthy, innovative, dependable, or easy to deal with, or they can be negative, such as cheap, unreliable, sloppy, or difficult to deal ...

Google previewThe Truth About Starting a Business (2008)

by Bruce Barringer

A brand is a set of attributes that people associate with a business. These attributes can be positive, such as trustworthy, innovative, dependable, or easy to deal with, or they can be negative, such as cheap, unreliable, sloppy, or difficult to deal ...

Google previewEffectual Entrepreneurship (2010)

by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank, Anne-Valérie Ohlsson

A brand is a fundamental promise, a name for your business strategy and what you're prepared to enforce. It's not what you say, but what...

Google previewBrand Valuation (2016)

by Luc Paugam, Paul André, Henri Philippe, Roula Harfouche

Inside a company, a brand is an asset that unites employees, used mainly by the marketing and communication...

Google previewThe Brutal Truth About Asian Branding (2011)

And How to Break the Vicious Cycle by Joseph Baladi

A brand is a trusted promise of quality, service and value, established over time and proven by the test of repeated use and satisfaction.” John Mariotti, Smart Things to Know about Brands and Branding 2.

Google previewBrand Management (2006)

Text and Cases by Harsh V. Verma

"A brand is a product, then, one that adds other dimensions to differentiate it in some way from the other products designed to...

Google previewHow to Innovate in Marketing (Collection) (2013)

by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon

A brand is a promise that if you buy a particular brand, you will get a particular experience. If you are making a promise to customers that your brand is a superior value providing a relevant and differentiated experience, then you are in brand ...

Google previewContemporary Marketing, Update 2015 (2014)

by Louis Boone, David Kurtz

A brand is a name, ...

Google previewBuilding Great Customer Experiences (2002)

by C. Shaw, J. Ivens

A brand is a perception:nothingmore, nothingless. Itis whatyou thinkand feelabout thatcompany: an opinion, a viewpoint,

Google previewZAG (2006)

The #1 Strategy of High-Performance Brands by Marty Neumeier

Instead, a brand is a customer's gut feeling about a product, service, or company. People create brands to bring order out of clutter. If the word BRAND didn't exist, we'd have to invent a new one, because no other word captures the complexity ...

Google previewBuilding Brands in the Indian Market (2004)

by Tapan Kumar Panda

A brand is a product that provides functional benefits plus added values that some consumers value enough to buy. The first purpose of branding is to confirm the legal protection afforded by the inventors patent, the second is to guarantee ...

Google previewA Retrospective Data Examination of Customer Loyalty in the E-banking Technology Services Industry: Strategies for New Successes (2007)

Brand Reputation A brand is a name, term, symbol, sign or design to identify the goods or services of one seller and to differentiate them from those of competitors (Keller, 1998). Brand reputation has been defined as a perception of quality ...

Google previewHow to Brand Nations, Cities and Destinations (2008)

A Planning Book for Place Branding by T. Moilanen, S. Rainisto

A brand is an impression perceived in a client's mind of a product or a service. It is the sum of all tangible and intangible elements, which makes...

Google previewMarketing Communications (2016)

Offline and Online Integration, Engagement and Analytics by Ze Zook, PR Smith

Today, a brand is a holistic experience that stretches beyond the physical and into the psychological. It is the sum of the real product or service experience and the perceived values, images, associations and promises made through marketing ...

Google previewA Dictionary of Business and Management (2016)

by Jonathan Law

For example, a car manufacturer may use a brand name to launch a lawn mower. Brand extensions do not always work, however, as one manufacturer of canned ...

Google previewEncyclopedia of Sports Management and Marketing (2011)

by Linda E. Swayne, Mark Dodds

A brand consists of elements such as a name, logo, symbol, and packaging design that identify a product and differentiate it from others. Brands provide several functions to consumers, such as identification of the source or manufacturer of a ...

Google previewThe SAGE Encyclopedia of Corporate Reputation (2016)

by Craig E. Carroll

A brand identifies the maker and should be a guarantee of consistency. When buying a brand, the customer should be assured of the same experience time after time. Thus the brand should simplify the buying experience for the customer.

Google previewThe SAGE Dictionary of Leisure Studies (2009)

by Tony Blackshaw, Garry Crawford

A brand is not a product; it is the product's essence, its meaning and its direction, that which defines its identity in time and space. As such, branding helps an organization differentiate itself from its competitors. Consumers will often make a ...

Google previewPatronymica Britannica, a dictionary of the family names of the United Kingdom (1860)

by Mark Antony Lower

A Scandinavian name, Brandi, " one having a brand or sword.

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A brand

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Quotes about A brand

Marriage is based on the theory that when man discovers a brand of beer exactly to his taste he should at once throw up his job and go work in the brewery. (George Jean Nathan)
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