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A brand


A Brand is a Belgian rock group featuring Dag Taeldeman. Their hits include "Riding Your Ghost", "Hammerhead", "Beauty Booty Killerqueen" and "Time".

Printed dictionaries and other books with definitions for A brand

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Google previewEntrepreneurship Lessons for Success (Collection) (2012)

by Bruce Barringer, Edward D. Hess, Charles F. Goetz, R. Duane Ireland

A brand is a set of attributes that people associate with a business. These attributes can be positive, such as trustworthy, innovative, dependable, or easy to deal with, or they can be negative, such as cheap, unreliable, sloppy, or difficult to deal ...

Google previewThe Truth About Starting a Business (2008)

by Bruce Barringer

A brand is a set of attributes that people associate with a business. These attributes can be positive, such as trustworthy, innovative, dependable, or easy to deal with, or they can be negative, such as cheap, unreliable, sloppy, or difficult to deal ...

Google previewEffectual Entrepreneurship (2016)

by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank

A brand is a fundamental promise, a name for your business strategy and what you're prepared to enforce. It's not what you say, but what...

Google previewThe Brutal Truth About Asian Branding (2011)

And How to Break the Vicious Cycle by Joseph Baladi

A brand is a trusted promise of quality, service and value, established over time and proven by the test of repeated use and satisfaction.” John Mariotti, Smart Things to Know about Brands and Branding 2.

Google previewBrand Valuation (2016)

by Luc Paugam, Paul André, Henri Philippe, Roula Harfouche

Inside a company, a brand is an asset that unites employees, used mainly by the marketing and communication...

Google previewBrand Management (2006)

Text and Cases by Harsh V. Verma

"A brand is a product, then, one that adds other dimensions to differentiate it in some way from the other products designed to...

Google previewB2B Brand Management (2006)

by Philip Kotler, Waldemar Pfoertsch

A brand is an intangible concept. To simplify it and make it easier...

Google previewIntercession Is Who I Am . . . I Am a Brand (2017)

Intercession & Prayer Guide by Bettye Harris

A brand is a specific image that establishes and attracts loyalty.

Google previewHow to Innovate in Marketing (Collection) (2013)

by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon

A brand is a promise that if you buy a particular brand, you will get a particular experience. If you are making a promise to customers that your brand is a superior value providing a relevant and differentiated experience, then you are in brand ...

Google previewManagement Reset (2011)

Organizing for Sustainable Effectiveness by Edward E. Lawler, III, Christopher G. Worley

A brand is a promise, and in an SMO the leadership brand should contain promises about sustainable effectiveness, about truthfulness, and about transparency. These kinds of promises can and should be kept, even as some behaviors ...

Google previewBuilding Great Customer Experiences (2002)

by C. Shaw, J. Ivens

A brand is a perception:nothingmore, nothingless. Itis whatyou thinkand feelabout thatcompany: an opinion, a viewpoint,

Google previewZAG (2006)

The #1 Strategy of High-Performance Brands by Marty Neumeier

Instead, a brand is a customer's gut feeling about a product, service, or company. People create brands to bring order out of clutter. If the word BRAND didn't exist, we'd have to invent a new one, because no other word captures the complexity ...

Google previewBuilding Brands in the Indian Market (2004)

by Tapan Kumar Panda

A brand is a product that provides functional benefits plus added values that some consumers value enough to buy. The first purpose of branding is to confirm the legal protection afforded by the inventors patent, the second is to guarantee ...

Google previewHow to Brand Nations, Cities and Destinations (2008)

A Planning Book for Place Branding by T. Moilanen, S. Rainisto

A brand is an impression perceived in a client's mind of a product or a service. It is the sum of all tangible and intangible elements, which makes...

Google previewAccording to Kotler (2005)

The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler

A brand is a promise of value. It becomes the organizing concept for all the company's activities that surround the brand. Thus, if Motorola claims that its quality is six sigma (only three defects per million), then every activity must be orchestrated ...

Google previewContemporary Marketing, Update 2015 (2014)

by Louis Boone, David Kurtz

A brand is a name, ...

Google previewReputation Management (2009)

by Elearn

Because establishing a brand is a long-term, expensive exercise, organisations may try to maximise the return on the investment by stretching the brand over a range of products. Unfortunately, relatively few brands can ...

Google previewMarketing Semiotics (2012)

Signs, Strategies, and Brand Value by Laura R. Oswald

A brand is a sign system that engages the consumer in an imaginary/symbolic process of need-fulfillment, differentiates the brand from competitors, and adds measurable value to a product offering. This understanding of brands derives from ...

Google previewThe SAGE Encyclopedia of Corporate Reputation (2016)

by Craig E. Carroll

A brand identifies the maker and should be a guarantee of consistency. When buying a brand, the customer should be assured of the same experience time after time. Thus the brand should simplify the buying experience for the customer.

Google previewA Dictionary of Symbols (2013)

by J. E. Cirlot

A brand is a distinguishing mark—and this is the original and predominating idea of each and every mark.

Google previewThe SAGE Dictionary of Leisure Studies (2009)

by Tony Blackshaw, Garry Crawford

A brand is not a product; it is the product's essence, its meaning and its direction, that which defines its identity in time and space. As such, branding helps an organization differentiate itself from its competitors. Consumers will often make a ...

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Marriage is based on the theory that when man discovers a brand of beer exactly to his taste he should at once throw up his job and go work in the brewery. (George Jean Nathan)
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