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Aaron Montgomery Ward

Person

Who is Aaron Montgomery Ward?

Aaron Montgomery Ward was an American entrepreneur based in Chicago notable for his use of mail order for retail sales to rural customers.

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Google previewClass in America: An Encyclopedia [3 volumes] (2007)

An Encyclopedia by Robert E. Weir

shopkeeper Aaron Montgomery Ward in 1872. With mass production in full swing, and transportation and mail service across the United States improving, Ward built a company that by 1882 did more than $1 million in sales. The availability ...

Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

Rural America was largely responsible for the early success of the catalog giants Aaron Montgomery Ward and Richard Sears. In 1872 Ward published a discount general merchandise catalog as a price list on a single, unillustrated sheet of ...

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