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Ad serving


Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns. Ad servers are divided into two types: Publisher ad servers and advertiser ad servers.

Printed books with definitions for Ad serving

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Google previewMarket Research Best Practice (2009)

30 Visions for the Future by ESOMAR

The online local ad serving is a godsend for those marketers wishing to avoid waste. The consequence of this technology solution for avoiding waste is that a marketer generally cannot heavy up online to the degree necessary in the market for ...

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Quotes about Ad serving

I was serving good but was returning especially well, which was a weakness in my game. So not only was I serving well, but I was also breaking these other guys, and they felt the pressure. (Richard Krajicek)
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