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- Definition of the noun advertising campaign
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Definition of the noun advertising campaign
What does advertising campaign mean as a name of something?
- an organized program of advertisements
- lexical domain: Acts - nouns denoting acts or actions
- synonyms of advertising campaign: ad blitz / ad campaign
- more generic words: campaign / cause / crusade / drive / effort / movement = a series of actions advancing a principle or tending toward a particular end
- more specific terms:
Advertising campaign: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame of frequent flyers points.
Printed dictionaries and other books with definitions for Advertising campaign
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A Dictionary of Marketing (2016)
by Charles Doyle
ADVERTISING CAMPAIGN An interconnected set of creative executions running across multiple *media channels for an extended period of time, ...
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
A firmcan also design several versions ofan advertising campaign in differenttest markets. Through scanner data, the firm can compare the sales fromeach test market ...
by Marcel Danesi
advertising boycottboycott organized againstcompanies soasto persuade themto abandon an advertising campaign for a ...
Advertising account executives coordinate everything related to a client's advertising campaign. They are responsible for meeting with clients and other workers at the advertising agency in order to create interesting ads that will get people's ...
VGM's Careers Encyclopedia (2001)
by Editors of VGM
Together they plan the advertising campaign and create its components. The account executive studies a client's company, paying particular attention to its sales, its public image, and its advertising requirements and budget. In devel- oping an ...
advertising campaign a planned series of ADVERTISEMENTS aimed at increasing the sales of a particular BRAND of good or service. Such campaigns may include a set of linked advertisements stressing a common promotional theme and ...
An Encyclopedia of What We Love to Eat by Andrew F. Smith
In 1969 the company increased the price of its chocolate bar to a dime, and during the following years the company began a massive advertising campaign on behalf of its products.
by John McDonough, Karen Egolf
In 1977 BankAmericard was relaunched as Visa, with a heavy print and radio advertising campaign aimed at younger consumers. The new moniker provided greater name recognition worldwide because it was pronounced the same in every ...
by Wolfgang Donsbach
Answering questions about the effect of a campaign upon variables like brand awareness, brand sympathy, or brand usage, and isolating the net effect of an advertising campaign on changes requires an appropriate research design.
by Norman A. P. Govoni
campaign see advertising campaign and marketing communications campaign. campaign flowchart a grid format or bar chart that shows the entire range of promotion activities over the duration of the marketing ...
by Marcel Danesi
See also Advertising campaign; Advertising critiques; Commercial; Ratings; appendix 3. ADVERTISING CAMPAIGN Series of ads and commercials based on a theme usually over a specified time period. A campaign typically taps into some ...
Volume 7: Foodways by John T. Edge
The age of mass marketing oranges and orange juice began in 1908, when a cooperative, the California Fruit Growers Exchange, launched an expensive advertising campaign for its label, Sunkist. The advertising words and pictures stressed ...
Online dictionaries and encyclopedias with entries for Advertising campaign
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Photos about Advertising campaign
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- Advertising campaign
A campaign by Wythenshawe Amateurs FC, a football club in the Manchester League Premier Division.
Photo credit: Gene Hunt
- Advertising Campaign
Simon Vieira's graduate project, Diligo, is a social change website that allows people to collaborate, socialize, and invest together in ideas that will change the world in a positive way. The site enables individuals to post an initiative and have the public rate it. The higher the rating, the more exposure the initiative gets.
The branding effort for this project included the identity itself, the brand guidelines booklet, packaging, advertising, stationary and the website itself.
Photo credit: VFS Digital Design
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Video about Advertising campaign
Advertising Campaign for Journalism Unit - 8 Language Arts
See also the pronunciation examples of Advertising campaign!
Quotes about Advertising campaign
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