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Advertising campaign

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Definition of the noun advertising campaign

What does advertising campaign mean as a name of something?


  1. an organized program of advertisements


Advertising campaign: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame of frequent flyers points.

Printed dictionaries and other books with definitions for Advertising campaign

Click on a title to look inside that book (if available):

Google previewA Dictionary of Marketing (2016)

by Charles Doyle

ADVERTISING CAMPAIGN An interconnected set of creative executions running across multiple *media channels for an extended period of time, ...

Google previewConcise Encyclopedia of Advertising (2014)

by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

A firmcan also design several versions ofan advertising campaign in differenttest markets. Through scanner data, the firm can compare the sales fromeach test market ...

Google previewDictionary of Media and Communications (2014)

by Marcel Danesi

advertising boycottboycott organized againstcompanies soasto persuade themto abandon an advertising campaign for a ...

Google previewCareer Discovery Encyclopedia (2009)

by Ferguson

Advertising account executives coordinate everything related to a client's advertising campaign. They are responsible for meeting with clients and other workers at the advertising agency in order to create interesting ads that will get people's ...

Google previewVGM's Careers Encyclopedia (2001)

by Editors of VGM

Together they plan the advertising campaign and create its components. The account executive studies a client's company, paying particular attention to its sales, its public image, and its advertising requirements and budget. In devel- oping an ...

Google previewBusiness (Collins Internet-Linked Dictionary of) (2010)

by Collins

advertising campaign a planned series of ADVERTISEMENTS aimed at increasing the sales of a particular BRAND of good or service. Such campaigns may include a set of linked advertisements stressing a common promotional theme and ...

Google previewFast Food and Junk Food: An Encyclopedia of What We Love to Eat [2 volumes] (2011)

An Encyclopedia of What We Love to Eat by Andrew F. Smith

In 1969 the company increased the price of its chocolate bar to a dime, and during the following years the company began a massive advertising campaign on behalf of its products.

Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

In 1977 BankAmericard was relaunched as Visa, with a heavy print and radio advertising campaign aimed at younger consumers. The new moniker provided greater name recognition worldwide because it was pronounced the same in every ...

Google previewThe Concise Encyclopedia of Communication (2015)

by Wolfgang Donsbach

Answering questions about the effect of a campaign upon variables like brand awareness, brand sympathy, or brand usage, and isolating the net effect of an advertising campaign on changes requires an appropriate research design.

Google previewDictionary of Marketing Communications (2004)

by Norman A. P. Govoni

campaign see advertising campaign and marketing communications campaign. campaign flowchart a grid format or bar chart that shows the entire range of promotion activities over the duration of the marketing ...

Google previewConcise Dictionary of Popular Culture (2016)

by Marcel Danesi

See also Advertising campaign; Advertising critiques; Commercial; Ratings; appendix 3. ADVERTISING CAMPAIGN Series of ads and commercials based on a theme usually over a specified time period. A campaign typically taps into some ...

Google previewThe New Encyclopedia of Southern Culture (2014)

Volume 7: Foodways by John T. Edge

The age of mass marketing oranges and orange juice began in 1908, when a cooperative, the California Fruit Growers Exchange, launched an expensive advertising campaign for its label, Sunkist. The advertising words and pictures stressed ...

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Small photo of White caucasian handsome bearded man in the suit and white shirt smoking cigarette. Clothes advertising campaign concept.Small photo of White caucasian handsome bearded man in black suit and stylish glasses smoking cigarette on the street. Close up portrait. Vintage effect. Clothes advertising campaign concept.Small photo of White caucasian handsome bearded man in black suit and stylish glasses smoking cigarette on the street. Vintage effect. Clothes advertising campaign concept.Small photo of White caucasian handsome bearded man in black suit and stylish glasses smoking cigarette on the street. Close up portrait. Vintage effect. Clothes advertising campaign concept.Small photo of Advertising Campaign Promotion Branding ConceptSmall photo of Skilled well-dressed female restaurant owner messaging with marketing expert discussing details of collaboration planning to make advertising campaign using free wireless internet and smartphoneSmall photo of Advertising Campaign Promote Branding Marketing Concept More...

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Advertising Campaign for Journalism Unit - 8 Language Arts

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