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Advertising campaign

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Definition of the noun advertising campaign

What does advertising campaign mean as a name of something?

noun

  1. an organized program of advertisements

Explanation

Advertising campaign: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame of frequent flyers points.

Printed dictionaries and other books with definitions for Advertising campaign

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Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

In 1977 BankAmericard was relaunched as Visa, with a heavy print and radio advertising campaign aimed at younger consumers. The new moniker provided greater name recognition worldwide because it was pronounced the same in every ...

Google previewA Dictionary of Marketing (2016)

by Charles Doyle

ADVERTISING CAMPAIGN An interconnected set of creative executions running across multiple *media channels for an extended period of time, ...

Google previewThe Concise Encyclopedia of Communication (2015)

by Wolfgang Donsbach

Answering questions about the effect of a campaign upon variables like brand awareness, brand sympathy, or brand usage, and isolating the net effect of an advertising campaign on changes requires an appropriate research design.

Google previewConcise Encyclopedia of Advertising (2014)

by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

A firmcan also design several versions ofan advertising campaign in differenttest markets. Through scanner data, the firm can compare the sales fromeach test market ...

Google previewThe SAGE Encyclopedia of Quality and the Service Economy (2015)

by Su Mi Dahlgaard-Park

Advertising Objectives Advertising objectives refer to the specific goals of an advertising campaign, which are distinct...

Google previewFast Food and Junk Food: An Encyclopedia of What We Love to Eat [2 volumes] (2011)

An Encyclopedia of What We Love to Eat by Andrew F. Smith

In 1969 the company increased the price of its chocolate bar to a dime, and during the following years the company began a massive advertising campaign on behalf of its products.

Google previewDictionary of Film Finance and Distribution (2013)

A Guide for Independent Filmmakers by John W. Cones

advance teaser campaign * An advertising campaign directed to the movie/going public, consisting of a series ...

Google previewCareer Discovery Encyclopedia (2009)

by Ferguson

Advertising account executives coordinate everything related to a client's advertising campaign. They are responsible for meeting with clients and other workers at the advertising agency in order to create interesting ads that will get people's ...

Google previewA Dictionary of Media and Communication (2011)

by Daniel Chandler, Rod Munday

advertising campaign (part of the way a brand is positioned against its rivals: see BRAND POSITIONING). In terms of *communicative functions, although the advertisement is primarily a persuasive *genre, ads are not limited to commercial ...

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Advertising Campaign for Journalism Unit - 8 Language Arts

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