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Advertising Campaigns


Advertising Campaigns a.k.a. Advertising campaign: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame of frequent flyers points.

Printed encyclopedias and other books with definitions for Advertising Campaigns

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Google previewMarketing and Feminism (2013)

Current Issues and Research by Miriam Catterall, Pauline Maclaran, Lorna Stevens

The offence caused by Benetton's highly controversial and high profile advertising campaigns is a good illustration of how cultural differences influence the effect of global advertising. It is recognised in this chapter that advertising is an ...

Google previewFables, Fashions, and Facts About Advertising (2003)

A Study of 28 Enduring Myths by John Philip Jones

Developing effective advertising campaigns is an exceptionally difficult task. It calls for three contributions, over and above what the client brings to the party, which is a brand that consumers find functionally effective, a brand that is in full retail ...

Google previewProfitable Advertising (1905)

The trouble with a great many advertising campaigns is that the end is so far from the beginning and the distance is so far removed from the present that a haze seems to obliterate any definiteness that one might have. The end is too remote, ...

Google previewEncyclopedia of U.S. campaigns, elections, and electoral behavior (2008)

A-M by Kenneth F. Warren

Like the advertising for products, these messages were structured into advertising campaigns to galvanize voter support.

Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

Metropolitan Life, Aetna, and other financial institutions created investment and retirement services¦and correlating advertising campaigns¦expressly for senior citizens. For example, a mid-1980s campaign (from Lord, Geller, Federico, Einstein, ...

Google previewEncyclopedia of Children, Adolescents, and the Media (2006)

by Jeffrey Jensen Arnett

Prosocial advertising campaigns use advertising aimed at a particular audience, for a specified period of time, with the aim of achieving a specified goal that is beneficial to society. For example, the national Anti-Drug Campaign mandated by ...

Google previewThe New Encyclopedia of Southern Culture (2014)

Volume 7: Foodways by John T. Edge

The incorporation of oranges into southern foodways is—exceptional of dishes like ambrosia and beverages like orange wine—largely an invention of these advertising campaigns and of the recipes created by large producers to make use of ...

Google previewEncyclopedia of Junk Food and Fast Food (2006)

by Andrew F. Smith

The company has regularly used Ronald McDonald its advertising campaigns and, like the Quaker Oats man, people dressed as Ronald McDonald make personal appearances throughout the nation. According to Advertising Age, Ronald ...

Google previewEncyclopedia of Adolescence (2011)

by Roger J.R. Levesque

There is scarcely a parent who does not have a complaint about marketing to children and adolescents in general as well as a host of anecdotes about particular advertising campaigns. Not surprisingly, the scientific literature regarding risks to ...

Google previewVGM's Careers Encyclopedia (2001)

by Editors of VGM

Many advertising managers also receive bonuses or company stock for effec- tive advertising campaigns and participate in profit-sharing plans. Additional. sources. of. information. American Advertising Federation Education ...

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Advertising Campaigns

Native Advertising Campaigns: Critical Elements for Success

From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at...

Photo credit: Altimeter, a Prophet Company

Quotes about Advertising Campaigns

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns. (Richard Roeper)
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