On this page:
Advertising Campaigns a.k.a. Advertising campaign: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame of frequent flyers points.
Printed encyclopedias and other books with definitions for Advertising Campaigns
Click on a title to look inside that book (if available):
Marketing and Feminism (2013)
Current Issues and Research by Miriam Catterall, Pauline Maclaran, Lorna Stevens
The offence caused by Benetton's highly controversial and high profile advertising campaigns is a good illustration of how cultural differences influence the effect of global advertising. It is recognised in this chapter that advertising is an ...
A Study of 28 Enduring Myths by John Philip Jones
Developing effective advertising campaigns is an exceptionally difficult task. It calls for three contributions, over and above what the client brings to the party, which is a brand that consumers find functionally effective, a brand that is in full retail ...
A-M by Kenneth F. Warren
Like the advertising for products, these messages were structured into advertising campaigns to galvanize voter support.
by John McDonough, Karen Egolf
Metropolitan Life, Aetna, and other financial institutions created investment and retirement services¦and correlating advertising campaigns¦expressly for senior citizens. For example, a mid-1980s campaign (from Lord, Geller, Federico, Einstein, ...
by Frederick F. Wherry, Juliet B. Schor, Consulting Editor
Advertising campaigns usually have specific objectives or goals, such as increasing people's awareness of a product or service, changing people's attitudes toward a product or service, or enhancing people's demand for a product or service.
by Andrew F. Smith
The company has regularly used Ronald McDonald its advertising campaigns and, like the Quaker Oats man, people dressed as Ronald McDonald make personal appearances throughout the nation. According to Advertising Age, Ronald ...
Encyclopedia of Disability (2005)
by Gary L Albrecht
In the United States alone, more than $300 billion is spent each year on advertising campaigns targeted to various market segments. According to the National Organization on Disability (NOD) (Cheng 2002), the disability community is a ...
by Ada P. Kahn
Advertising campaigns are usually a combination of print ads and radio and TV commercials. They nudge, tease, scold, amuse, prod, and provoke potential customers in order to get them to try and then buy. Often, the campaign is centered not ...
TWO-VOLUME SET by Jeffrey Jensen Arnett
Prosocial advertising campaigns use advertising aimed at a particular audience, for a specified period of time, with the aim of achieving a specified goal that is beneficial to society. For example, the national Anti-Drug Campaign mandated by ...
Online dictionaries and encyclopedias with entries for Advertising Campaigns
Click on a label to prioritize search results according to that topic:
Photo about Advertising Campaigns
Native Advertising Campaigns: Critical Elements for Success
From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at...
Photo credit: Altimeter, a Prophet Company
Quotes about Advertising Campaigns
Share this page
Go to the usage examples of Advertising Campaigns to see it in context!