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Advertising Campaigns


Advertising Campaigns a.k.a. Advertising campaign: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. Advertising campaigns appear in different media across a specific time frame of frequent flyers points.

Printed encyclopedias and other books with definitions for Advertising Campaigns

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Google previewMarketing and Feminism (2013)

Current Issues and Research by Miriam Catterall, Pauline Maclaran, Lorna Stevens

The offence caused by Benetton's highly controversial and high profile advertising campaigns is a good illustration of how cultural differences influence the effect of global advertising. It is recognised in this chapter that advertising is an ...

Google previewFables, Fashions, and Facts About Advertising (2003)

A Study of 28 Enduring Myths by John Philip Jones

Developing effective advertising campaigns is an exceptionally difficult task. It calls for three contributions, over and above what the client brings to the party, which is a brand that consumers find functionally effective, a brand that is in full retail ...

Google previewEncyclopedia of U.S. campaigns, elections, and electoral behavior (2008)

A-M by Kenneth F. Warren

Like the advertising for products, these messages were structured into advertising campaigns to galvanize voter support.

Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

Metropolitan Life, Aetna, and other financial institutions created investment and retirement services┬Žand correlating advertising campaigns┬Žexpressly for senior citizens. For example, a mid-1980s campaign (from Lord, Geller, Federico, Einstein, ...

Google previewThe SAGE Encyclopedia of Economics and Society (2015)

by Frederick F. Wherry, Juliet B. Schor, Consulting Editor

Advertising campaigns usually have specific objectives or goals, such as increasing people's awareness of a product or service, changing people's attitudes toward a product or service, or enhancing people's demand for a product or service.

Google previewEncyclopedia of Junk Food and Fast Food (2006)

by Andrew F. Smith

The company has regularly used Ronald McDonald its advertising campaigns and, like the Quaker Oats man, people dressed as Ronald McDonald make personal appearances throughout the nation. According to Advertising Age, Ronald ...

Google previewEncyclopedia of Disability (2005)

by Gary L Albrecht

In the United States alone, more than $300 billion is spent each year on advertising campaigns targeted to various market segments. According to the National Organization on Disability (NOD) (Cheng 2002), the disability community is a ...

Google previewThe Encyclopedia of Stress and Stress-Related Diseases, Second Edition (2006)

by Ada P. Kahn

Advertising campaigns are usually a combination of print ads and radio and TV commercials. They nudge, tease, scold, amuse, prod, and provoke potential customers in order to get them to try and then buy. Often, the campaign is centered not ...

Google previewEncyclopedia of Children, Adolescents, and the Media (2006)

TWO-VOLUME SET by Jeffrey Jensen Arnett

Prosocial advertising campaigns use advertising aimed at a particular audience, for a specified period of time, with the aim of achieving a specified goal that is beneficial to society. For example, the national Anti-Drug Campaign mandated by ...

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Advertising Campaigns

Native Advertising Campaigns: Critical Elements for Success

From Altimeter Group report "Defining and Mapping the Native Advertising Landscape," by Rebecca Lieb. Download the report at...

Photo credit: Altimeter, a Prophet Company

Quotes about Advertising Campaigns

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns. (Richard Roeper)
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