On this page:
Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising.
Printed dictionaries and other books with definitions for Advertising research
Click on a title to look inside that book (if available):
by Niaz Ahmed
Although the phenomenon of advertising has been studied for several decades, cross- cultural advertising research is a relatively new area of study. In recent years, the study of cross- cultural advertising has become a subject of increasing ...
The Dictionary of Marketing (2008)
by Azaz Motiwala
Advertising Research research done to test the effectiveness of advertising; this may include the pretesting and postevaluating of specific advertisements and campaigns. Communicationeffect research attempts to measure whether the ...
by Norman A. P. Govoni
advertising research the systematic gathering, analyzing, and ...
by Stephen W. Littlejohn, Karen A. Foss
Advertising research: The state of the art. New York: Association of National Advertisers. Ray, M. L. (1973). Marketing communication and the hierarchy of effects. In P. Clarke (Ed.), New models for communication research (pp. 146–175 ).
Encyclopaedia of Mathematics (2012)
Supplement by Michiel Hazewinkel
Advertising Research 18, no. 4 ( 1978) ...
Online dictionaries and encyclopedias with entries for Advertising research
Click on a label to prioritize search results according to that topic:
Share this page
Go to the usage examples of Advertising research to see it in context!