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Advertising research


Advertising research is a specialized form of marketing research conducted to improve the efficiency of advertising.

Printed dictionaries and other books with definitions for Advertising research

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Google previewCross-Cultural Content Analysis of Advertising from the United States and India (2000)

by Niaz Ahmed

Although the phenomenon of advertising has been studied for several decades, cross- cultural advertising research is a relatively new area of study. In recent years, the study of cross- cultural advertising has become a subject of increasing ...

Google previewThe Dictionary of Marketing (2008)

by Azaz Motiwala

Advertising Research research done to test the effectiveness of advertising; this may include the pretesting and postevaluating of specific advertisements and campaigns. Communicationeffect research attempts to measure whether the ...

Google previewDictionary of Marketing Communications (2004)

by Norman A. P. Govoni

advertising research the systematic gathering, analyzing, and ...

Google previewEncyclopedia of Communication Theory (2009)

by Stephen W. Littlejohn, Karen A. Foss

Advertising research: The state of the art. New York: Association of National Advertisers. Ray, M. L. (1973). Marketing communication and the hierarchy of effects. In P. Clarke (Ed.), New models for communication research (pp. 146–175 ).

Google previewEncyclopaedia of Mathematics (2012)

Supplement by Michiel Hazewinkel

Advertising Research 18, no. 4 ( 1978) ...

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