For all your dictionary needs!
Tip. You can look up words, expressions, names, titles...

Affinity marketing

Explanation

Affinity marketing is a targeted way of marketing products and services. By linking complementary brands, it can develop them into lasting partnerships and strategic alliances.

Printed dictionaries and other books with definitions for Affinity marketing

Click on a title to look inside that book (if available):

Google previewContemporary Marketing, 2009 (2016)

by CTI Reviews

Affinity marketing: Affinity Marketing is a targeted way of marketing products and services. By linking complementary brands, it can develop them into lasting partnerships and strategic alliances. DevelopmentofAffinity Marketing Modern affinity ...

Google previewThe Relationship Between Psychological Capital and Social Venture Program Initiation (2009)

Affinity marketing is a process that involves organizations seeking resources from large corporations that have interest in gaining access to the constituents of the primary organization. The resources acquired are distributed to the target ...

Google previewCreating The New E-Business Company, Innovative Strategies For Real-World Applications (2016)

by CTI Reviews

Affinity marketing: Affinity Marketing is a targeted way of marketing products and services. By linking complementary brands, it can develop them into lasting partnerships and strategic alliances. Marketing: Marketing is the process of ...

Google previewMarketing For Small Businesses Made Easy (2016)

by CTI Reviews

Affinity marketing is an approach to marketing that involves multiple organizations forming a partnership to attract customers who may have an interest in what those organizations are selling. The partnering organizations usually have some ...

Google previewSpecial Events, Roots and Wings of Celebration (2016)

by CTI Reviews

Affinity marketing: Affinity marketing is an approach to marketing that involves multiple organizations ...

Google previewThe Advanced Dictionary of Marketing (2008)

Putting Theory to Use by Scott Dacko

While affinity marketing originated in the credit card industry, its scope and application now extends well beyond the area to markets ranging from financial services to charities and other non-profit organizations. KEY WORDS Organizational ...

Google previewEncyclopedia of Sports Management and Marketing (2011)

by Linda E. Swayne, Mark Dodds

While affinity marketing has been in the marketing lexicon since the mid1980s, it remains a relatively new concept in the world of sports marketing. Essentially, affinity marketing goes a step beyond the traditional relationship marketing of a ...

Google previewThe CIM Marketing Dictionary (2012)

by Norman Hart, John Stapleton

Affinity marketing A campaign jointly sponsored by a number of disparate companies who are non-competitive but have a particular interest or event in common, e.g. the Olympics. “Affordable” method One of a variety of ways of arriving at an ...

Google previewThe Marketing Dictionary for the 21st Century (2016)

by Robert Bly

Affinity marketing – Marketing efforts; including, email promotions, banners, or offline media, which are aimed at specific consumers on the basis of established buying patterns or common interests. Example: a company selling a road atlas for ...

Google previewDictionary of Marketing Communications (2004)

by Norman A. P. Govoni

affinity marketing ...

Google previewThe Advertising Age Encyclopedia of Advertising (2015)

by John McDonough, Karen Egolf

Affinity marketing to collector clubs through direct mail is a key sales tool in the collectibles market. Collector clubs were booming in 1999, with revenue.

Online dictionaries and encyclopedias with entries for Affinity marketing

Click on a label to prioritize search results according to that topic:

Share this page

Next...

Go to the usage examples of Affinity marketing to see it in context!


Privacy Policy | Cookies Policy
Keyword Tool | Romanian-English Dictionary