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Air Jordan


  1. Air Jordan a.k.a. Michael Jordan: Michael Jeffrey Jordan, also known by his initials, MJ, is an American former professional basketball player, entrepreneur, and principal owner and chairman of the Charlotte Hornets. He played 15 seasons in the National Basketball Association for the Chicago Bulls and Washington Wizards. His biography on the NBA website states: "By acclamation, Michael Jordan is the greatest basketball player of all time." Jordan was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world in the 1980s and 1990s.
  2. Air Jordan a.k.a. Jordan Atkins is an Australian professional rugby league player for the London Broncos in the Super League. His positions of choice are at Wing or Centre.


"Air Jordan" is a musical EP of Dave Husimans.


Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike's Jordan Brand subsidiary. The shoes informally referred to in the plural as Jordan's or simply J's, were first produced for Michael Jordan in 1984 and released for public consumption in 2001.

  • also known as 飛人佐敦

Printed dictionaries and other books with definitions for Air Jordan

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Google previewFraud Exposed (2003)

What You Don't Know Could Cost Your Company Millions by Joseph W. Koletar

Nike is a successful brand, but Air Jordan is an even more successful subbrand. Toyota has long been a force in the automotive business, but its Lexus subbrand is even better known, and many buyers are only vaguely aware that it is a ...

Google preview100 Entertainers Who Changed America: An Encyclopedia of Pop Culture Luminaries [2 volumes] (2013)

An Encyclopedia of Pop Culture Luminaries by Robert C. Sickels

In 1987, Falk negotiated a seven-year contract between Jordan and Nike that guaranteed $18 million and a royalty from every Air Jordan shoe sold. Jordan's success with Nike proved NBA and corporate attitudes about race were unfounded: ...

Google previewA Dictionary of Sports Studies (2010)

by Alan Tomlinson

The latter created the Air Jordan sports shoe, and studies have corroborated that the endorsement of a product by a figure such as Jordan can generate huge financial profits, stimulating market capitalization of millions and even billions of ...

Google previewThe Capstone Encyclopaedia of Business (2013)

The Most Up-To-Date and Accessible Guide to Business Ever by Capstone

Knight continued to push technical innovation in the Nike products with the launch ofthe Air Jordan in 1985.Whether the revolutionary product's air cushioning was a gimmick or actually increased performance didn't appear to matter as the ...

Google previewThe Concise New Partridge Dictionary of Slang and Unconventional English (2014)

by Tom Dalzell, Terry Victor

Alluding to Nike Air Jordan sports shoes. US, 1992 air junkie noun in the language of hang gliding, a devoted, obsessed flyer US, 1992 air-kiss verb to go through the motions of kissing but deliberately fail to make contact with the person who ...

Google previewThe SAGE Dictionary of Sports Studies (2008)

by Dominic Malcolm

Most notably, Nike's endorsement deal with basketball superstar Michael Jordan led the 'Air Jordan' sports shoe to become the highest selling trainer of all time, and helped bolster the popular appeal of the NBA. Jordan became a major sports ...

Google previewAbbreviations Dictionary, Tenth Edition (2001)

by Dean A. Stahl, Karen Landen

AJ Air Jordan; Alma & Jonquieres (railroad); Americans for Justice; Andrew Jackson (7th U.S. President); Andrew Johnson (17th U.S. President); ...

Google previewRunning Encyclopedia (2002)

by Richard Benyo, Joe Henderson

step of slipping air pouches into the mix to provide greater impact protection for distance runners (buoying Nike sales through the 1980s, especially when the technology was moved into basketball shoes — specifically the Air Jordan).

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