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Al Ries


Who is Al Ries?

Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.

  • also known as Райс, Эл
  • born in Atlanta
  • education: DePauw University
  • written works: "The Origin of Brands", "Les 20 lois du capital marque", "Bottom-up marketing", "Marketing fängt beim kunden an", "Caida de La Publicidad y El Auge de Las RR.Pp", "Die 11 unumstößlichen Gebote des Internet- Branding", "Enfoque", "The Fall of Advertising and the Rise of PR", "The 22 Immutable Laws of Marketing"

Printed dictionaries and other books with definitions for Al Ries

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Google previewEncyclopedia of Business in Today's World (2009)

by Charles Wankel

Al Ries and Laura Ries, The Origin of Brands ( HarperBusiness, 2004); Brian D. Till and Donna Heckler, The Truth About Creating Brands ...

Google previewCobb's abridgment of J. Walker's critical pronouncing dictionary and expositor of the English language (1834)

carefully compiled from the London quarto editions, published under the inspection of the author ; in which Mr. Walker's principles of orthography and pronunciation are strictly followed : and in addition, each word is systematically divided, the secondary accent noted, the plurals of nouns, the present tense and preterit of verbs, the participles and the variable adjectives are inserted, and all useless repetitions of words are avoided ; to which are prefixed, concise principles of pronunciation, and rules for accentuation and the division of words : with an appendix, containing a class of words which are in common use in this country, and not found in Walker's dictionary : partcularly designed for the use of schools by John Walker, Lyman Cobb

Chiv al ries, tshi/ 41 vrlz, s. plu. Chives, tshlvz, s. plu. the threads rising in flowers ...

Google previewMedical Lexicon (1839)

A New Dictionary of Medical Science, Containing a Concise Account of the Various Subjects and Terms; with a Vocabulary of Synonymes in Different Languages, and Formulæ for Various Officinal and Empirical Preparations, &c by Robley Dunglison

The berVAC-1N AL ries arc pleasantly acid and cooling. They make an agreeable preserve. VACCINIUM Vms Ios-z'a, Red Bilberry. Am'peloe Idm'a, Whortleberry, Cawberry. (F) Airelle ou Conneberge ponctuée. A d8. coction of the leaves has ...

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