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Al Ries


Who is Al Ries?

Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.

  • also known as Райс, Эл
  • born in Atlanta
  • education: DePauw University
  • written works: "The Origin of Brands", "Les 20 lois du capital marque", "Bottom-up marketing", "Marketing fängt beim kunden an", "Caida de La Publicidad y El Auge de Las RR.Pp", "Die 11 unumstößlichen Gebote des Internet- Branding", "Enfoque", "The Fall of Advertising and the Rise of PR", "The 22 Immutable Laws of Marketing"

Printed encyclopedias and other books with definitions for Al Ries

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Google previewEncyclopedia of Business in Today's World (2009)

by Charles Wankel

Al Ries and Laura Ries, The Origin of Brands ( HarperBusiness, 2004); Brian D. Till and Donna Heckler, The Truth About Creating Brands ...

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